Midweight Writer
London
As a Midweight Writer, you’ll play a key role shaping strategy, concepts, and how the brands we work with ultimately come across. You’ll be comfortable working with members of every department, on every kind of project.
We expect you to consistently produce high-level work, start and finish projects autonomously, and elevate copy on every project you touch. You will have a firm grasp on the fundamentals of good copywriting, and start to push the boundaries into more experimental, conceptual thinking and writing.
You’ll be flexible enough to work at any stage of the creative process, from last minute proof-reading to major pitch presentations. Through your writing, you’ll be able to amplify the ideas of others, or excite teams and clients with original, unexpected angles on almost any brief.
Key qualities
- A genuine love of writing
- Technical writing that flows/scans
- Brevity
- No set style
- Pro-activity
- Interested in all aspects of creative
- References from across culture
- Aware of cliché and tropes
- Experimental with form
- Ruthless self-editor
- Fair editor of others
- Can work autonomously
- Not fazed by multiple projects
- Open to ideas from anywhere
- Pays close attention to the brief
- Pays close attention to the strategy
- Always provides options
- Not afraid to rip it up and start again
- Not afraid to share crazy suggestions
- Supportive of juniors
- Able to work under time pressure
- Can stick to a brief accurately
- Can rip up the brief occasionally
- Has ideas to spare
- Can help drive DS writing to another level
Responsibilities
Write from concept to completion
You will be responsible of final delivery, such as checking copy, especially when going live.
Work with everyone
Your role will bring you into contact with the entire studio. So, it’s vital that you can collaborate with multiple teams easily.
Nail the brief
Show you can answer a brief accurately, whether it’s from a client or a DS team.
Go beyond the brief
Spot opportunities to go above and beyond what’s been asked for, and push work into more interesting, unexpected territories.
Think beyond words
Show an understanding of all aspects of the creative process; from design to motion, shaping your work accordingly.
Create exciting start points
Set the tone when articulating strategy or ideas, and spark the creative energy needed at the start of any job.
Manage timings and deadlines
Work with client teams to set realistic deadlines, and then make sure work is delivered within them.
Bring narrative to presentations
Give presentations a clear logic and story, so they land with as much impact as possible.
Go on immersion trips
with project teams to collect research and fully understand a new client.
Key skills and requirements
Strong, varied background in writing
Either through agencies and studios, adjacent industries, or formal training, you’ve proved you can create stand-out work across multiple forms, and can adapt to different ways of working.
Very strong portfolio
with stand-out work across a broad range of clients, from the technical to the expressive.
People skills
Comfortable plugging into various teams, in varied roles. Able to adapt to different DDs, CDs, and collaborate with anyone. Good with clients.
Strong presenter
Able to tell a story or sell an idea with clarity and conviction. Also able to adapt your presentation style to different clients or situations.
Project juggler
Able to work across more than one project and manage deadlines/workload accordingly.
Speed when needed
Able to work at speed. Generally able to keep up with the pace of the studio, especially in rare, time-pressured situations, such as pitches.
Midweight Writer
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